Tip of the Month - December 2025

Kids These Days: Effective Strategies for Coaching Gen Z and Beyond

By Betsy Butterick (Author)

Format: Kindle Edition … Paperback to be available soon…

4.9 out of 5 stars (11)

If you’ve ever said the phrase, “Kids these days…” this book is for you.

In Kids These Days: Effective Strategies for Coaching Gen Z and Beyond, communication specialist Betsy Butterick helps coaches and leaders bridge the generational gap. With clarity, compassion, and humor, she explains what makes today’s athletes different - and how to adjust your approach without compromising your standards.

Drawing from years of coaching experience and consulting across teams and organizations, Betsy dives into the social, cultural, and technological forces that shaped this generation, offering real talk on issues like communication styles, mental health, work ethic, and motivation. Each chapter offers actionable strategies to better communicate and connect with “kids these days” for individual and team success.

“Betsy shares some of the best tools out there to navigate the crucial conversations that so often arise when working in a high-performance environment. Over the years, she’s given us small shifts in our communication skills that we could put into practice immediately - with big results! Without a doubt, we had great success as a team because of her.”

(Lisa Cellucci, Head Coach, Field Hockey - University of Iowa).